I’ve been fortunate enough to work with talented, inspiring and curious people over the years. Here are a few of my favourites so far…
Allford Hall Monaghan Morris | Article 25 | AreBe | Ashfold Project Management | Briony Lumb Associates | Children and Young People’s Commissioner Scotland | DesignLSM | Emma Englishby | Farshid Moussavi Architecture | Rettie & Co | RMJM | The Leither | Tom Dixon’s Design Research Studio | Very Own Studio | World Architecture News
Allford Hall Monaghan Morris
Deciphering architect-speak is one of my favourite past-times, so I was delighted to work with the AHMM communications team to research, write and layout a series of press and award information packs for their significant projects. Coincidentally this included the impressive Burntwood School campus which went on to win the Stirling Prize 2015. (Not that I’m claiming all the credit for this of course.)
Skills: copywriting, editing, research, desktop publishing
Emma first took me on to help out with social media for the agency she was running at the time. When she decided to change direction and focus on her true loves of web design and Google Analytics, I was delighted to help her with the rebrand and launch of her new business. (She also designed this little site for me, so good job all round.)
Skills: copywriting, editing, social media, strategy
Very Own Studio
I offer strategic marketing support to graphic design consultancy Very Own Studio to support theirs and their clients' marketing activities. I’ve worked closely with their creative director to reposition the brand to better express the core values of the studio and focus on appealing to their client sectors. In return, I learn something new about graphic design every week. For example - did you know a 'fleuron' is a flower shaped glyph?
Skills: copywriting, editing, branding, social media, communications, campaign management, strategy, tender management
Skills: copywriting, editing, research, branding, communications, strategy, campaign management, social media, desktop publishing, tender management
I held a broad strategic marketing and communications role whilst at
DesignLSM. One of the key projects I worked on with their branding team was a refresh of the practice’s own brand identity. The repositioning was driven by the company’s business development strategy to reach an international audience and strengthen their core service offering. The fresh new visual identity and tone of voice better reflects the quality and breadth of DesignLSM’s talented design team, and the calibre of both their projects and clients. I also learnt the true value of a good samples library - all those swatches are so instagrammable.
The Leither is a free monthly arts and culture magazine with approximately 40,000 readers and a diverse range of contributors. A typical issue is likely to include local news and events, politics, satire, cultural reviews, restaurant reviews, recipes, healthy living tips, animals of the world in danger and, on occasion, cricket. I worked with the editor to develop and manage the magazine’s brand identity by honing the editorial style and tone to create a unified voice throughout all communication channels, both printed and online.
“Creating a digital strategy to promote awareness and understanding of children and young people’s rights in Scotland”
Children and Young People’s Commissioner Scotland
I was taken on by the Children and Young People’s Commissioner Scotland communications team to lead, develop and deliver an effective digital media strategy, working with digital agency Contra. A daunting task when you consider the serious, sometimes contentious nature of the Commissioner’s communications and the vastly differing needs of their audiences - from children to teenagers and their parents, from teachers to politicians. This was the first time the subject of my work made me cry, (don’t tell anyone), but it was a pleasure and real learning curve to work with such passionate, talented people.
Skills: editing, research, communications, strategy, campaign management, social media
Rettie & Co
During my time at Rettie & Co, I worked with a talented creative team, (The Weather Digital, H&A, Sarah Burnett), on a year long project to redevelop their website and refresh their brand identity across all materials. We created an innovative website which went on to win several property awards. The evolved identity paired the best qualities of the traditional Rettie brand with a contemporary visual language that appealed to all sections of their audience. Lesson learnt: Creative collaboration is awesome. (And yes, that is an Alicia Silverstone quote.)
Established in 1956 by leading modernist architect Robert Matthew, during the time I worked for RMJM, it was a renowned international architectural practice led by talented architects. An inspiring place to learn the finer details of architectural marketing. In my seven years with the company I managed the full caboodle of business development, marketing and internal communications activities... but my favourite project was a year-long campaign during 2006 celebrating RMJM’s 50th anniversary. This involved repositioning the brand, publishing a book with a launch event at the Design Museum, developing a new website, running an internal design competition, and sponsoring a cow.