Portfolio

Over the last 20 years I’ve worked with talented people from all walks of life; from highly-regarded architecture practices to niche family businesses, from ethical engineers to passionate non-profits.

Here are a few of my favourites. If you’d like to see more, please get in touch.

Very Own Studio

Making the intangible, tangible

I work with Very Own Studio to create original brand identities, brand positioning and narratives (backed up with our useful guidelines), stunning websites and communications materials. Two recent clients are
Rare Architects (pictured) and HNW Architects.

These challenging projects are my professional happy place.
I get to know interesting people and what makes them tick, bury myself in research, interviews, workshops, analysis… and feel inspired to create full brand identities that are evocative, distinct and persuasive.

AHMM

Delivering net zero in use

Back in 2015 AHMM commissioned me to research and write detailed case studies for their significant projects, including Stirling Prize winner Burntwood School (pictured). I’ve worked with their brilliant communications team since then on diverse projects where I always learn something new. Recently, I edited their new guide for architects, Delivering Net Zero in Use - an incredibly detailed piece of research that makes for a fascinating and worthwhile read.

Ashfold

Becoming a B Corp

Ashfold is a specialist construction project management consultancy based in London. I’ve enjoyed working with their team for years - originally helping to define their tone of voice in marketing materials, bids and on their website.
In 2020 Ashfold became one of the first UK construction project managers to become a certified B Corp - I was delighted they commissioned me to help pull their values into shape, then research and write their last two impact reports and supporting website copy.

Hawkins\Brown

It’s your building

Hawkins\Brown is one of the UK’s top architectural practices. Their well-made, well-used and well-loved architecture is testament to their genuinely collaborative ethos. It was a joy to take on project management and editing of their latest book, ‘It’s Your Building’, published by Merrell Publishers. This 280 page book includes 14 building case studies, seven essays, one flamingo, and an introduction by architectural writer Hugh Pearman.

Since then I’ve written project case studies, award entries, edited research studies and think pieces. In 2021 the practice underwent a rebrand, and commissioned me to take their fresh new tone of voice and write a series of sector and service introductions for their website and bid materials (sustainable design for example).

Pick Everard

Better together

One of the UK’s most well-regarded multidisciplinary consultancies, Pick Everard commissioned me to research and write original copy across the whole of their new website, designed and developed by Ten4. From homepage headlines, vision and values statements, through to services and sectors. An in depth, enjoyable project. Their fabulous marketing team then asked me to write detailed, practical tone of voice guidelines for use by their in-house bid writers, marketing and PR teams.

Carta Nova Architects

Architecture and beyond

I initially worked with the wonderful Eva Vatzeva, founder of Carta Nova Architects, to edit her monthly newsletter.
Eva speaks several languages and English isn’t her first, so I was on hand to help her communicate with clarity, but without losing her personality and spark.

I went on to help Eva refresh her website copy and messaging with a specific audience in mind. I wrote project descriptions and press releases for her elegant family home renovations (pictured), and a brochure to support London’s historic building homeowners.

Kennedy Woods

A B Corp first

Kennedy Woods is proud to be the UK’s first architecture B Corp. Their unique team are specialists in co-design for early years education. I was excited to support them on several interesting projects - contributing to and editing their latest B Corp report, (pictured), researching event campaigns, and writing website project case studies.

Clients

Archive

DesignLSM

I held a broad strategic marketing and communications role for this Brighton-based interior design practice. One of the key projects I led was a refresh of the practice’s own brand identity, driven by the company’s business development strategy to reach an international audience. The fresh new visual identity and tone of voice better reflected the quality and breadth of their talented design team, and the calibre of both their projects and clients.

Skills: editing, social media, communications, desktop publishing

The Leither

The Leither is a free monthly arts and culture magazine with approximately 40,000 readers and a diverse range of contributors. A typical issue is likely to include local news and events, politics, satire, cultural reviews, restaurant reviews, recipes, healthy living tips, animals of the world in danger and, on occasion, cricket. I worked with the editor to develop and manage the magazine’s brand identity by honing the editorial style and tone to create a unified voice throughout all communication channels.

Children and Young People’s Commissioner Scotland

I was taken on by the CYPCS communications team to lead, develop and deliver an effective digital media strategy, working with their digital agency. A daunting task when you consider the serious, sometimes contentious nature of the Commissioner’s communications and the vastly differing needs of their audiences - from children to teenagers and their parents, from teachers to politicians. This was the first time the subject of my work made me cry, but it was a pleasure and real learning curve to work with such passionate, talented people.

Rettie & Co

While at this established property consultancy, I worked with a talented creative team on a year-long project to redevelop their website and refresh their brand identity. Our innovative website went on to win several property awards, and the evolved identity paired the best qualities of the traditional brand with a contemporary visual language that appealed to all sections of their audience.

RMJM

Where it all began. At the time I worked for RMJM it was a renowned international architectural practice, and an inspiring place to learn the finer details of architectural marketing. During my seven years with the practice I managed the full caboodle of business development, marketing and internal communications activities. My favourite project was our year-long campaign celebrating RMJM’s 50th anniversary (sponsored cow pictured).