It’s all in the detail
I’m a creative copywriter, a thorough editor, an adept untangler.
With over 20 years experience in marketing communications for architects and designers, today I work across disciplines for all sorts of kind and clever people.
How I can help you
Simply put, I help you understand who your audience is and how to appeal to them. I take the time to understand you and your organisation (no matter how technical or complex), and retell your story in a language your audience can engage with.
All without losing the integrity of your own voice.
What I do
I offer copywriting, research, copy editing and proofreading services. Typically for, but not limited to; websites, social media, case studies, award submissions, bid documents, publications, press releases, blogs and articles.
And if you’re looking for more strategic support, I work with talented designers to create original brand identities and practical guidelines.
I’m based in the beautiful South Wales Valleys and work (mostly) remotely for people around the UK, sometimes further afield.
Kind words
“I can’t recommend Shelley highly enough – she is so friendly, calm and professional; she uses her experience, expertise and knowledge of architecture and design and (crucially) talks to the right people to get the job done brilliantly. I have really valued her advice and support.”
Anna Bazeley,
Head of Communications, Allford Hall Monaghan Morris
“We brought Shelley in as a copywriter on a project campaign - a complex building, with many stakeholders and voices. She quickly grasped the sensitivities and identified priorities, and got the tone right from the start. Shelley’s professionalism and warmth made her a pleasure to work with.”
Claire Curtice,
Director, Claire Curtice Publicists
“Shelley is a very experienced and knowledgeable copywriter. She has been a pleasure to work throughout the process of our recent projects. Her experience within the industry has been invaluable. Shelley has been able to guide us through each of the stages of the project and fully deliver on our brief.”
Jennifer Garrett,
Digital Marketing Manager, Pick Everard
“Shelley is both tactical and practical - by which I mean she thinks strategically and comes up with sound concepts, but, perhaps unusually, she will also create quality content and deliver those concepts.”
Mark Ferguson,
Creative Director, Very Own Studio
“Shelley has this amazing intuitive understanding of her client's needs – she could capture the tone I wanted perfectly. She always made sure I had excellent copy, and well on time.”
Emma Englishby,
Web Design & Google Analytics
“Shelley is a fabulous person to have as part of any team. She's super organised and always brings that extra sparkle of creativity to her projects. A great professional in her field.”
Claire Schiltz,
then PR Manager, RMJM
“Shelley is a familiar face at Ashfold - we took her on 8 years ago to sharpen up our brand and communications and she stuck around! She can take credit for setting the tone of our ever-popular e-newsletter and - since we became a B Corp - Shelley has helped us define and clearly communicate our ESG values. As a newsletter reader once told me, she really knows her stuff!”
Martin Long,
Director, Ashfold Project Management