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Shelley Smith

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May 21, 2025
Shelley Smith
Be more Ursula

After a lovely, thought-provoking conversation with a fellow wordsmith yesterday, I was inspired to write this (rare) blog post with my current thoughts about generative AI…

Be more Ursula
October 4, 2024
Shelley Smith
10 years of copywriting

LinkedIn recently told me I took the leap from employee to freelancer 10 years ago!🎉

After spending 11(ish) years being a strategic, all-round BD and marketing manager for architects and built environment practices, I initially dipped my toe into freelance life as a ‘communications consultant’ …but after a few years I took another leap and focussed in on the bit that matters most to me - words.

10 years of copywriting
Shelley Smith
November 20, 2025

A small rant from a working parent

Shelley Smith
November 20, 2025
A small rant from a working parent

I’m trying to write more here about issues that affect me and my profession, without alienating potential clients with rants about, well, the patriarchy usually. (Why yes, I *am* a Gen X intersectional feminist stereotype!) So this morning’s rage is for all the working parents out there.

Shelley Smith
September 16, 2025

What I see when I see this photo

Shelley Smith
September 16, 2025
What I see when I see this photo

Lately I’ve been experimenting with different types of writing and seeing and reading and thinking. So this might be the first in a series of posts… possibly. Or it might be a ‘felt cute might delete later’ sort of thing…

Shelley Smith
July 29, 2025

Getting offline for the summer

Shelley Smith
July 29, 2025

I’m getting offline for the summer holidays! For a social media detox, a change of perspective… and to focus on splitting my time between work and my wonderful little whirlwinds.

Shelley Smith
June 25, 2025

The Storytelling Manual for Architects

Shelley Smith
June 25, 2025
The Storytelling Manual for Architects

I’ve been dipping into Juliette Mitchell’s new book The Storytelling Manual for Architects. But it turns out I’m not very good at writing book reviews and I got quite stuck. So I asked my dad for tips (he writes a lot of reviews) and he told me to make it personal. Here goes.

Shelley Smith
May 21, 2025

Be more Ursula

Shelley Smith
May 21, 2025
Be more Ursula

After a lovely, thought-provoking conversation with a fellow wordsmith yesterday, I was inspired to write this (rare) blog post with my current thoughts about generative AI…

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